Every review, named and unedited
All 119 reviews from GYA Media trainings and workshops across 25+ countries, reproduced as they were written. The ones not in English are left in their original language.
Apollon (Apollo) Papas is a Greek business growth consultant and educator, and the founder of GYA Media Group (2017). He has delivered more than 9,000 hours of enterprise consulting and training to 17,539 executives, working with teams at Amazon, Samsung, SHEIN, Michelin, ZOOM and EY, and now teaches founders through structured execution programs.
Europe
71 reviewsHonestly I went into the workshop thinking I already knew our market. Two days later I was rewriting our pricing sheet on the train home. What stuck with me wasn't the slides, it was Apollo pushing back on why we were scared to raise prices in the first place. 27 years in the business and nobody had ever asked me that directly.
Very structured, very practical, no fluff. We got a repeatable process for entering the Austrian market that my team could actually use the following Monday, not just a nice story.
What I found most useful was honestly the belief part more than the tactics. Our whole regional team walked in thinking expansion into Romania was too risky and left the session actually arguing about which city to launch in first. The GYA team also stayed an extra hour after to go through our actual numbers with us, which nobody expected.
What stayed with me was the part about how we talk to our own staff, not just customers. We changed our onboarding process within two weeks of the session and turnover already looks better this quarter.
I run a small supply business, third generation, and I was sure this training would be for bigger companies than mine. It wasn't. The pricing conversation alone paid for the whole thing twice over.
Good energy, practical exercises, not just theory. My favorite part was rebuilding our messaging around what customers actually care about instead of what we assumed they cared about.
At my age I did not expect to change how I think about the business, but here we are. Apollo has a way of asking one simple question that unravels years of assumptions.
The session on team buy-in was the one my colleagues still bring up in meetings. We finally have language for conversations we were avoiding for months.
Direct, no nonsense, and refreshingly honest about what actually works versus what sounds good in a seminar. My only complaint is I wish we had done this five years earlier.
Seasonal business like ours has a hard time thinking long term. The GYA team helped us build an actual off season plan instead of just surviving until summer again.
Some parts felt slow for my taste but the negotiation framework was worth sitting through everything else. Used it twice already with new clients.
My brother and I have run this business together for 15 years and argue about everything. This was maybe the first time in years we agreed on something after a workshop.
Very structured, which I appreciated. What I took away most was a clear process for testing new markets before committing real budget to them.
I was sent by my director expecting another generic leadership seminar. This was more specific and more useful than that, especially the part on changing team habits without a big announcement.
Practical over theoretical, which matters to me. The market entry checklist is now actually pinned above my desk.
Honestly some sessions ran long but the core framework on customer objections changed how our whole regional team handles calls now.
I have been running this company for almost 30 years and rarely sit through training without checking my phone. I did not check my phone once during this one.
What surprised me was how much of it was about mindset rather than tactics. We changed our whole approach to how we present ourselves to Western European buyers.
Good mix of practical tools and honest talk about fear of failure. The exercise on pricing confidence was uncomfortable in a good way.
My team was skeptical at first, some of them older than me and set in their ways. By the end they were the ones asking the most questions.
We needed a push to expand outside our region and kept finding reasons not to. This training gave us an actual plan instead of more reasons to wait.
Some parts I already knew from other trainings but the storytelling piece for sales calls was new to me and it works better than I expected.
Refreshingly straightforward. A lot of trainers over here dress things up more than they need to. This one just told us what was actually wrong with our sales process.
The role play exercises felt awkward at first, as they always do, but the negotiation framework has already paid off with two renewals this month.
Small business, just me and eleven staff, and I wondered if this was built for companies much bigger than mine. It translated fine actually.
Practical over inspirational, which I prefer. Took the process mapping exercise straight back to my team the following week.
What stood out was how much time was spent on the psychology of why teams resist change rather than just telling us to change. That framing stuck with me.
Good mix of structure and honesty. The bit on pricing courage was uncomfortable to sit through but exactly what our regional managers needed to hear.
Llevamos generaciones vendiendo aceite de la misma manera y esta formación nos hizo cuestionar cosas que dábamos por hechas desde hace años. Muy útil, sobre todo la parte de precios.
Lo que más me sirvió fue el trabajo sobre cómo contar la historia de la marca en mercados nuevos. Fue directo, sin rodeos, y aplicable desde el primer día.
Al principio pensé que sería otra charla motivacional más. No lo fue. El marco para entrar en nuevos mercados regionales nos ahorró meses de errores.
Some sessions were more relevant than others for our sector, but the piece on team confidence during expansion was exactly what my regional leads needed.
Direct, sometimes uncomfortably so, but that is what a business my age needed. We had gotten too comfortable and it showed.
My team came in tired after a long quarter and skeptical about sitting through more training. By the second day they were the ones taking notes.
Diretto e concreto, senza troppa teoria. La parte sulla definizione dei prezzi per i mercati esteri è quella che uso ancora oggi con il mio team commerciale.
What I found most useful honestly was permission to say no to certain clients that were costing us more than they were worth. Nobody had ever framed it that way before.
Azienda di famiglia, quarta generazione, e cambiare il modo di pensare di mio padre riguardo ai nuovi mercati sembrava impossibile. Con questa formazione ci siamo riusciti in due giorni.
Some parts moved faster than I would have liked but the operational scaling framework is something my whole team still references in meetings.
Onesto, pratico, e senza troppi giri di parole. Il modulo sulla gestione delle obiezioni dei clienti ha cambiato subito il modo in cui il mio team gestisce le trattative.
Je m'attendais à une formation classique et motivante sans plus. Ce qui m'a le plus marqué, c'est le travail concret sur la tarification face à la concurrence étrangère.
Direct et sans détour, ce qui change des formations habituelles. Le module sur le positionnement de marque a immédiatement changé notre façon de communiquer.
Entreprise familiale depuis trois générations, et convaincre mon père de changer nos méthodes a toujours été difficile. Cette formation a réussi là où j'avais échoué pendant des années.
Some of the content felt more suited to bigger teams than ours but the piece on decision making under pressure was genuinely useful for our management group.
Franchement je pensais perdre mon temps les deux premières heures. Ensuite le cadre sur la confiance commerciale a changé la façon dont toute mon équipe aborde les nouveaux clients.
Direct and to the point, which we appreciate here. The framework for entering new export markets without overextending was the most valuable part for us.
Good energy, practical exercises. What stuck with me was the reframe on why our team was afraid to raise prices with long term clients.
I run a small technical installation company and honestly did not expect much from another training day. The section on team accountability changed how we run our weekly meetings now.
Some parts were a bit generic for our specific logistics challenges but the scaling framework was solid and we have already applied parts of it.
Negócio de família há décadas e mudar a forma como pensamos sobre mercados novos parecia impossível. Esta formação abriu portas que achávamos fechadas há anos.
O que mais me ajudou foi a parte sobre como contar a nossa história para compradores internacionais. Simples, direto, e já estamos a aplicar.
Achei que seria mais uma formação motivacional sem grande utilidade prática. Enganei-me, o módulo sobre preços mudou como negociamos com distribuidores estrangeiros.
Some sessions dragged a little for my taste but the team confidence piece was exactly what my regional supervisors needed to hear.
Ne așteptam la o formare clasică, motivațională și fără prea multă aplicabilitate practică. Partea despre extinderea pe piețe noi a fost exact ce ne trebuia.
What helped most was the honest talk about why our team kept avoiding difficult client conversations. Simple framework but it actually works.
Afacere de familie de peste 20 de ani, iar tatăl meu era convins că nimic din partea asta nu ni se aplică nouă. Până la finalul zilei doi era el cel care punea cele mai multe întrebări.
Some parts felt aimed at bigger companies than ours but the pricing confidence exercise alone was worth attending for.
We had grown used to competing only on price with Western European buyers. The positioning work in this training gave us another way to compete that we had not considered.
Honest and practical, not the usual motivational fluff. The messaging framework has already changed how we present our products to foreign distributors.
I run a small furniture business and was not sure this training was built for a company our size. It translated well and the pricing session alone was worth attending.
Přímé a bez zbytečných řečí, což oceňuji. Část o cenové odvaze při vstupu na nové trhy byla přesně to, co náš tým potřeboval slyšet.
What helped most was the honest conversation about why our sales team avoided pricing conversations with long term clients. We changed our approach the following week.
Rodinná firma tři generace a přesvědčit otce ke změně přístupu byl vždy problém. Tady se to povedlo za jedno odpoledne.
Direktno i bez suvišnih priča, što nam je odgovaralo. Deo o cenovnoj strategiji za izvozna tržišta bio je najkorisniji za naš tim.
What stuck with me most was the framework for telling our brand story to buyers outside the region. Simple but it actually changed how we pitch.
Mala firma, samo ja i osam zaposlenih, i nisam bio siguran da je ova obuka namenjena nama. Ispostavilo se da jeste, i to mnogo više nego što sam očekivao.
Direct, practical, and respectful of everyone's time, which is rare. The market positioning framework helped us rethink how we approach clients outside Cyprus.
What I found most useful was the honest talk about pricing fear. We changed our export pricing structure the following month and it held up fine.
I have been in this business for almost 25 years and still learned something new about how I communicate with my own team. Worth the two days.
Doğrudan ve pratikti, teorik değildi. Fiyatlandırma konusundaki cesaret bölümü, ihracat ekibimizin yaklaşımını tamamen değiştirdi.
What helped most was the brand storytelling framework for reaching buyers outside our usual markets. My whole marketing team still uses it in planning.
Aile şirketiyiz ve babamı yeni yaklaşımlara ikna etmek genelde imkansızdı. Bu eğitimde ikinci günün sonunda en çok soru soran kişi oydu.
Middle East
15 reviewsI have sat through many consultants over the years, most of them talk in circles. Apollo was direct, sometimes too direct for some of the older people in the room, but that is exactly what we needed. The framework on reframing what our team believed was possible in new markets, that alone changed how we planned our Saudi entry.
I appreciated that this was not just American style motivation talk. It was grounded, practical, and respectful of how business actually gets done here.
We brought in Apollo's team for our regional leads across three offices. The session on decision making under pressure was the standout for our operations managers.
Fast paced, a lot packed into two days. What stuck was the framework for scaling without losing quality control, which is exactly our problem right now.
I have attended trainings in London, in Dubai, in Riyadh. This was more direct than most of them and less concerned with sounding impressive.
We have grown quickly the past few years and our systems have not kept up. The operational scaling framework addressed exactly that gap for us.
Direct and practical, more than I expected. The positioning work for entering new regional markets was the part my whole marketing team still references.
I have brought in trainers before who spent most of the time telling us what we wanted to hear. This was more honest about where our operations were actually weak.
Some sessions ran longer than needed but the framework on team accountability during rapid growth was genuinely useful for our supervisors.
Direct and grounded in real numbers rather than motivational talk. The pricing framework alone changed how our sales team negotiates with regional buyers.
What helped most was the positioning work for entering markets outside Jordan. My whole marketing team still references it in planning meetings.
Family business for over 20 years and my father was doubtful the whole approach would apply to us. By the second day he was the one asking the most questions.
Practical and honest, not the usual seminar fluff. The team accountability framework changed how our regional supervisors run their weekly meetings.
What stayed with me most was the messaging work for reaching buyers outside our usual markets. Direct, simple, and already applied.
I have sat through a lot of business seminars over the years that sound good and change nothing. This one gave us an actual pricing framework we still use.
Africa
23 reviewsThe scaling operations module was the one that hit hardest for us. We had been doing things the same way for 8 years because it worked when we were smaller. Apollo's team showed us where that same process was actually costing us. Also appreciated that they followed up by email after with a summary, a lot of trainers just disappear once the invoice is paid.
We deal with a lot of uncertainty in this market and the training helped us build systems that do not fall apart when things change suddenly, which they always do here.
What I found most useful was the confidence piece, honestly. My sales team stopped underselling ourselves to foreign buyers after this.
I run a small tech company and was not sure this training was built for us, it felt more built for manufacturing or trading businesses. Still got a lot out of the market positioning session.
The team building exercises felt slow to me at first but by day two I understood the point. Our supervisors communicate completely differently now with the floor staff.
What stayed with me most was the pricing session, honestly. We had been underpricing our exports for years out of fear of losing clients and did not even realize it.
Practical, direct, no wasted time. The messaging framework changed how we present our brand to distributors outside Egypt.
Family business for three generations and my father was skeptical about the whole thing. He ended up being the most engaged person in the room by day two.
Some of it felt generic in the first hour but the objection handling framework for international buyers has already helped close two deals.
Good mix of practical tools and honest conversation about fear of raising prices with long standing buyers. We changed our export pricing the following week.
What I found most useful was the framework for scaling without losing quality, which is our exact challenge as we grow into new counties.
I have attended a few business trainings over the years and this was more grounded in real numbers than most, less generic motivation talk.
Some sessions moved fast for my team but the team accountability piece has already changed how our regional supervisors run their weekly check ins.
Straightforward and grounded in actual numbers, not just theory. The market entry framework saved us from a costly mistake we were about to make in a new region.
What helped most was the honest talk about why our team avoided difficult pricing conversations with retailers. Simple shift but it changed our margins.
Family business, second generation, and I was skeptical this would apply to a manufacturing operation like ours. It did, more than I expected.
Some parts felt aimed at bigger operations but the scaling framework and team accountability piece were both genuinely useful for us.
Direct and grounded in real examples rather than theory. The pricing courage session changed how our export team negotiates with European buyers.
What helped most was learning how to tell our story to buyers who know nothing about where our products actually come from. Simple shift, big impact on our sales conversations.
Entreprise familiale depuis longtemps et convaincre mon équipe de changer nos méthodes de tarification semblait impossible. Cette formation a réussi là où d'autres avaient échoué.
What stuck with me most was the pricing session. We had been undervaluing our product for years to keep buyers happy and never questioned it until now.
Practical and direct, more useful than I expected walking in. The scaling framework is something my whole operations team still references.
I run a mid sized construction company and was not sure this would translate to our sector. It did, especially the team accountability piece.
Americas
10 reviewsI've sat through a lot of sales trainings that are basically the same deck with different logos. This wasn't that. The objection handling stuff we use every single day now.
Started this company out of my garage 12 years ago and I still learned things I wish I knew back then. Good ROI on the two days honestly.
Blunt, no corporate fluff, which is rare. My favorite part was the section on why most operational fixes fail, we were doing three of those things wrong.
Some of it felt geared more toward international expansion than our situation but the messaging framework alone was worth attending for.
Family business, three generations now, and getting my father to change how he thinks about pricing has been basically impossible for years. This training did it in an afternoon.
Sharp, well organized, respected our time. The framework on scaling operations without losing service quality is something we are still implementing a month later.
I run four locations and hiring good managers has always been my biggest headache. The leadership piece of this training directly addressed that and gave me an actual process.
Not going to lie, first hour I thought this would be another rah rah session. It wasn't, it got specific fast and stayed specific.
58 years old and I still learned something about how I talk to my own management team. That alone made the trip worth it.
Good energy from the whole GYA team, felt like they actually cared whether we implemented anything instead of just running the session and leaving.