Reviews

Every review, named and unedited

All 119 reviews from GYA Media trainings and workshops across 25+ countries, reproduced as they were written. The ones not in English are left in their original language.

Apollon (Apollo) Papas is a Greek business growth consultant and educator, and the founder of GYA Media Group (2017). He has delivered more than 9,000 hours of enterprise consulting and training to 17,539 executives, working with teams at Amazon, Samsung, SHEIN, Michelin, ZOOM and EY, and now teaches founders through structured execution programs.

Europe

71 reviews
Honestly I went into the workshop thinking I already knew our market. Two days later I was rewriting our pricing sheet on the train home. What stuck with me wasn't the slides, it was Apollo pushing back on why we were scared to raise prices in the first place. 27 years in the business and nobody had ever asked me that directly.
Nikos AnagnostouManaging Partner, Ionian Precision Castings SA (Greece)
Very structured, very practical, no fluff. We got a repeatable process for entering the Austrian market that my team could actually use the following Monday, not just a nice story.
Sabine HoffmannHead of Sales, Nordwald Maschinenbau GmbH (Germany)
What I found most useful was honestly the belief part more than the tactics. Our whole regional team walked in thinking expansion into Romania was too risky and left the session actually arguing about which city to launch in first. The GYA team also stayed an extra hour after to go through our actual numbers with us, which nobody expected.
Tomasz WiśniewskiRegional Team Lead, Karpatia Logistics Sp. z o.o. (Poland)
What stayed with me was the part about how we talk to our own staff, not just customers. We changed our onboarding process within two weeks of the session and turnover already looks better this quarter.
Eleni KonstantinouHR Director, Delphi Retail Group (Greece)
I run a small supply business, third generation, and I was sure this training would be for bigger companies than mine. It wasn't. The pricing conversation alone paid for the whole thing twice over.
Yannis MichailidisFounder, Michailidis Marine Supplies (Greece)
Good energy, practical exercises, not just theory. My favorite part was rebuilding our messaging around what customers actually care about instead of what we assumed they cared about.
Katerina PapageorgiouMarketing Manager, Olympos Dairy Co (Greece)
At my age I did not expect to change how I think about the business, but here we are. Apollo has a way of asking one simple question that unravels years of assumptions.
Christos AntoniouManaging Director, Aegean Freight Solutions (Greece)
The session on team buy-in was the one my colleagues still bring up in meetings. We finally have language for conversations we were avoiding for months.
Foteini KaragianniTeam Lead, Attica Software Services (Greece)
Direct, no nonsense, and refreshingly honest about what actually works versus what sounds good in a seminar. My only complaint is I wish we had done this five years earlier.
Vasilis StavridisCEO, Stavridis Construction Group (Greece)
Seasonal business like ours has a hard time thinking long term. The GYA team helped us build an actual off season plan instead of just surviving until summer again.
Maria IoannidouOperations Manager, Cycladic Tourism Partners (Greece)
Some parts felt slow for my taste but the negotiation framework was worth sitting through everything else. Used it twice already with new clients.
Dimitra NikolaouRegional Sales Manager, Thermaikos Packaging (Greece)
My brother and I have run this business together for 15 years and argue about everything. This was maybe the first time in years we agreed on something after a workshop.
Petros VlachosCo-Founder, Vlachos Bros Hospitality (Greece)
Very structured, which I appreciated. What I took away most was a clear process for testing new markets before committing real budget to them.
Markus WeberManaging Director, Weber Antriebstechnik GmbH (Germany)
I was sent by my director expecting another generic leadership seminar. This was more specific and more useful than that, especially the part on changing team habits without a big announcement.
Anja RichterHead of HR, Richter Logistik AG (Germany)
Practical over theoretical, which matters to me. The market entry checklist is now actually pinned above my desk.
Stefan BraunSales Director, Braun Industriearmaturen GmbH (Germany)
Honestly some sessions ran long but the core framework on customer objections changed how our whole regional team handles calls now.
Julia NeumannRegional Manager, Neumann Fenstertechnik (Germany)
I have been running this company for almost 30 years and rarely sit through training without checking my phone. I did not check my phone once during this one.
Thomas LehmannFounder, Lehmann Fördertechnik (Germany)
What surprised me was how much of it was about mindset rather than tactics. We changed our whole approach to how we present ourselves to Western European buyers.
Katarzyna NowakMarketing Director, Baltic Steel Trading (Poland)
Good mix of practical tools and honest talk about fear of failure. The exercise on pricing confidence was uncomfortable in a good way.
Marek ZielińskiOperations Manager, Zielinski Foods Sp. z o.o. (Poland)
My team was skeptical at first, some of them older than me and set in their ways. By the end they were the ones asking the most questions.
Agnieszka KowalczykTeam Lead, Silesia Auto Parts (Poland)
We needed a push to expand outside our region and kept finding reasons not to. This training gave us an actual plan instead of more reasons to wait.
Piotr LewandowskiCEO, Lewandowski Construction Group (Poland)
Some parts I already knew from other trainings but the storytelling piece for sales calls was new to me and it works better than I expected.
Magdalena DąbrowskaRegional Sales Manager, Warsaw Textile Exports (Poland)
Refreshingly straightforward. A lot of trainers over here dress things up more than they need to. This one just told us what was actually wrong with our sales process.
Oliver HughesManaging Director, Hughes Precision Engineering (United Kingdom)
The role play exercises felt awkward at first, as they always do, but the negotiation framework has already paid off with two renewals this month.
Charlotte BennettHead of Sales, Bennett & Clarke Insurance Brokers (United Kingdom)
Small business, just me and eleven staff, and I wondered if this was built for companies much bigger than mine. It translated fine actually.
James WhitfieldFounder, Whitfield Joinery Ltd (United Kingdom)
Practical over inspirational, which I prefer. Took the process mapping exercise straight back to my team the following week.
Sophie BarkerOperations Manager, Barker Logistics UK (United Kingdom)
What stood out was how much time was spent on the psychology of why teams resist change rather than just telling us to change. That framing stuck with me.
Daniel SinclairCEO, Sinclair Home Interiors (United Kingdom)
Good mix of structure and honesty. The bit on pricing courage was uncomfortable to sit through but exactly what our regional managers needed to hear.
Emily FosterRegional Manager, Foster Fresh Foods (United Kingdom)
Llevamos generaciones vendiendo aceite de la misma manera y esta formación nos hizo cuestionar cosas que dábamos por hechas desde hace años. Muy útil, sobre todo la parte de precios.
Carlos FernándezDirector Comercial, Fernández Aceites del Sur (Spain)
Lo que más me sirvió fue el trabajo sobre cómo contar la historia de la marca en mercados nuevos. Fue directo, sin rodeos, y aplicable desde el primer día.
Laura MartínezDirectora de Marketing, Martínez Textiles SL (Spain)
Al principio pensé que sería otra charla motivacional más. No lo fue. El marco para entrar en nuevos mercados regionales nos ahorró meses de errores.
Javier RuizFundador, Ruiz Construcciones Mediterráneo (Spain)
Some sessions were more relevant than others for our sector, but the piece on team confidence during expansion was exactly what my regional leads needed.
Beatriz GómezGerente Regional, Gómez Distribución Alimentaria (Spain)
Direct, sometimes uncomfortably so, but that is what a business my age needed. We had gotten too comfortable and it showed.
Alberto SerranoCEO, Serrano Muebles y Diseño (Spain)
My team came in tired after a long quarter and skeptical about sitting through more training. By the second day they were the ones taking notes.
Cristina NavarroTeam Lead, Navarro Logística Ibérica (Spain)
Diretto e concreto, senza troppa teoria. La parte sulla definizione dei prezzi per i mercati esteri è quella che uso ancora oggi con il mio team commerciale.
Marco RossiAmministratore Delegato, Rossi Meccanica Precisione (Italy)
What I found most useful honestly was permission to say no to certain clients that were costing us more than they were worth. Nobody had ever framed it that way before.
Giulia FerrariDirettrice Marketing, Ferrari Tessuti Italiani (Italy)
Azienda di famiglia, quarta generazione, e cambiare il modo di pensare di mio padre riguardo ai nuovi mercati sembrava impossibile. Con questa formazione ci siamo riusciti in due giorni.
Alessandro BrunoFondatore, Bruno Vini e Distillati (Italy)
Some parts moved faster than I would have liked but the operational scaling framework is something my whole team still references in meetings.
Francesca GrecoResponsabile Operativo, Greco Logistica Sud (Italy)
Onesto, pratico, e senza troppi giri di parole. Il modulo sulla gestione delle obiezioni dei clienti ha cambiato subito il modo in cui il mio team gestisce le trattative.
Luca RomanoDirettore Commerciale, Romano Arredamenti (Italy)
Je m'attendais à une formation classique et motivante sans plus. Ce qui m'a le plus marqué, c'est le travail concret sur la tarification face à la concurrence étrangère.
Pierre LefevreDirecteur Général, Lefevre Matériaux de Construction (France)
Direct et sans détour, ce qui change des formations habituelles. Le module sur le positionnement de marque a immédiatement changé notre façon de communiquer.
Camille DuboisResponsable Marketing, Dubois Cosmétiques Naturels (France)
Entreprise familiale depuis trois générations, et convaincre mon père de changer nos méthodes a toujours été difficile. Cette formation a réussi là où j'avais échoué pendant des années.
Julien MoreauFondateur, Moreau Vignobles (France)
Some of the content felt more suited to bigger teams than ours but the piece on decision making under pressure was genuinely useful for our management group.
Sophie BernardDirectrice des Opérations, Bernard Textile Export (France)
Franchement je pensais perdre mon temps les deux premières heures. Ensuite le cadre sur la confiance commerciale a changé la façon dont toute mon équipe aborde les nouveaux clients.
Nicolas PetitChef d'équipe régional, Petit Logistique Atlantique (France)
Direct and to the point, which we appreciate here. The framework for entering new export markets without overextending was the most valuable part for us.
Willem de VriesManaging Director, de Vries Handelsonderneming (Netherlands)
Good energy, practical exercises. What stuck with me was the reframe on why our team was afraid to raise prices with long term clients.
Anna BakkerHead of Sales, Bakker Bloemen Export (Netherlands)
I run a small technical installation company and honestly did not expect much from another training day. The section on team accountability changed how we run our weekly meetings now.
Jeroen VisserFounder, Visser Technische Installaties (Netherlands)
Some parts were a bit generic for our specific logistics challenges but the scaling framework was solid and we have already applied parts of it.
Femke JansenOperations Manager, Jansen Logistiek Nederland (Netherlands)
Negócio de família há décadas e mudar a forma como pensamos sobre mercados novos parecia impossível. Esta formação abriu portas que achávamos fechadas há anos.
António CostaDiretor Geral, Costa Cortiças de Portugal (Portugal)
O que mais me ajudou foi a parte sobre como contar a nossa história para compradores internacionais. Simples, direto, e já estamos a aplicar.
Mariana SilvaDiretora de Marketing, Silva Têxteis do Norte (Portugal)
Achei que seria mais uma formação motivacional sem grande utilidade prática. Enganei-me, o módulo sobre preços mudou como negociamos com distribuidores estrangeiros.
Rui FernandesFundador, Fernandes Vinhos do Douro (Portugal)
Some sessions dragged a little for my taste but the team confidence piece was exactly what my regional supervisors needed to hear.
Beatriz OliveiraGerente Regional, Oliveira Distribuição Alimentar (Portugal)
Ne așteptam la o formare clasică, motivațională și fără prea multă aplicabilitate practică. Partea despre extinderea pe piețe noi a fost exact ce ne trebuia.
Andrei PopescuDirector General, Popescu Utilaje Agricole (Romania)
What helped most was the honest talk about why our team kept avoiding difficult client conversations. Simple framework but it actually works.
Ioana DumitrescuMarketing Manager, Dumitrescu Mobilier SRL (Romania)
Afacere de familie de peste 20 de ani, iar tatăl meu era convins că nimic din partea asta nu ni se aplică nouă. Până la finalul zilei doi era el cel care punea cele mai multe întrebări.
Mihai ConstantinFondator, Constantin Panificație (Romania)
Some parts felt aimed at bigger companies than ours but the pricing confidence exercise alone was worth attending for.
Elena RaduTeam Lead Regional, Radu Logistics SRL (Romania)
We had grown used to competing only on price with Western European buyers. The positioning work in this training gave us another way to compete that we had not considered.
Ivan PetrovManaging Director, Petrov Textile Exports (Bulgaria)
Honest and practical, not the usual motivational fluff. The messaging framework has already changed how we present our products to foreign distributors.
Elena GeorgievaMarketing Manager, Georgieva Foods AD (Bulgaria)
I run a small furniture business and was not sure this training was built for a company our size. It translated well and the pricing session alone was worth attending.
Nikolay DimitrovFounder, Dimitrov Furniture Works (Bulgaria)
Přímé a bez zbytečných řečí, což oceňuji. Část o cenové odvaze při vstupu na nové trhy byla přesně to, co náš tým potřeboval slyšet.
Tomáš NovákJednatel, Novák Strojírenství (Czech Republic)
What helped most was the honest conversation about why our sales team avoided pricing conversations with long term clients. We changed our approach the following week.
Petra SvobodováMarketing ředitelka, Svoboda Textil (Czech Republic)
Rodinná firma tři generace a přesvědčit otce ke změně přístupu byl vždy problém. Tady se to povedlo za jedno odpoledne.
Jakub DvořákZakladatel, Dvořák Nábytek (Czech Republic)
Direktno i bez suvišnih priča, što nam je odgovaralo. Deo o cenovnoj strategiji za izvozna tržišta bio je najkorisniji za naš tim.
Nikola JovanovićManaging Director, Jovanović Metalna Industrija (Serbia)
What stuck with me most was the framework for telling our brand story to buyers outside the region. Simple but it actually changed how we pitch.
Milica PetrovićMarketing Manager, Petrović Tekstil (Serbia)
Mala firma, samo ja i osam zaposlenih, i nisam bio siguran da je ova obuka namenjena nama. Ispostavilo se da jeste, i to mnogo više nego što sam očekivao.
Aleksandar SimićFounder, Simić Logistika (Serbia)
Direct, practical, and respectful of everyone's time, which is rare. The market positioning framework helped us rethink how we approach clients outside Cyprus.
Andreas GeorgiouManaging Director, Georgiou Shipping Services (Cyprus)
What I found most useful was the honest talk about pricing fear. We changed our export pricing structure the following month and it held up fine.
Maria ChristodoulouMarketing Manager, Christodoulou Foods Ltd (Cyprus)
I have been in this business for almost 25 years and still learned something new about how I communicate with my own team. Worth the two days.
Costas PapadopoulosFounder, Papadopoulos Real Estate Group (Cyprus)
Doğrudan ve pratikti, teorik değildi. Fiyatlandırma konusundaki cesaret bölümü, ihracat ekibimizin yaklaşımını tamamen değiştirdi.
Mehmet YılmazGenel Müdür, Yılmaz Tekstil Sanayi (Turkey)
What helped most was the brand storytelling framework for reaching buyers outside our usual markets. My whole marketing team still uses it in planning.
Ayşe KayaPazarlama Direktörü, Kaya Gıda Ürünleri (Turkey)
Aile şirketiyiz ve babamı yeni yaklaşımlara ikna etmek genelde imkansızdı. Bu eğitimde ikinci günün sonunda en çok soru soran kişi oydu.
Emre DemirKurucu, Demir Yapı Malzemeleri (Turkey)

Middle East

15 reviews
I have sat through many consultants over the years, most of them talk in circles. Apollo was direct, sometimes too direct for some of the older people in the room, but that is exactly what we needed. The framework on reframing what our team believed was possible in new markets, that alone changed how we planned our Saudi entry.
Youssef Al MansooriCEO, Desert Bridge Trading LLC (United Arab Emirates)
I appreciated that this was not just American style motivation talk. It was grounded, practical, and respectful of how business actually gets done here.
Fatima Al SuwaidiHead of Marketing, Gulf Horizon Real Estate (United Arab Emirates)
We brought in Apollo's team for our regional leads across three offices. The session on decision making under pressure was the standout for our operations managers.
Omar KhalifaManaging Director, Falcon Bay Logistics (United Arab Emirates)
Fast paced, a lot packed into two days. What stuck was the framework for scaling without losing quality control, which is exactly our problem right now.
Layla HaddadOperations Director, Emirates Fresh Produce Trading (United Arab Emirates)
I have attended trainings in London, in Dubai, in Riyadh. This was more direct than most of them and less concerned with sounding impressive.
Rashid Al BalushiCEO, Palm Coast Hospitality Group (United Arab Emirates)
We have grown quickly the past few years and our systems have not kept up. The operational scaling framework addressed exactly that gap for us.
Abdullah Al OtaibiManaging Director, Najd Building Materials (Saudi Arabia)
Direct and practical, more than I expected. The positioning work for entering new regional markets was the part my whole marketing team still references.
Noura Al HarbiHead of Marketing, Hijaz Fashion Trading (Saudi Arabia)
I have brought in trainers before who spent most of the time telling us what we wanted to hear. This was more honest about where our operations were actually weak.
Faisal Al DosariCEO, Red Sea Logistics Group (Saudi Arabia)
Some sessions ran longer than needed but the framework on team accountability during rapid growth was genuinely useful for our supervisors.
Reem Al QahtaniOperations Manager, Riyadh Fresh Foods (Saudi Arabia)
Direct and grounded in real numbers rather than motivational talk. The pricing framework alone changed how our sales team negotiates with regional buyers.
Mahmoud QasemGeneral Manager, Amman Steel Trading (Jordan)
What helped most was the positioning work for entering markets outside Jordan. My whole marketing team still references it in planning meetings.
Rana KhouryMarketing Director, Khoury Fashion House (Jordan)
Family business for over 20 years and my father was doubtful the whole approach would apply to us. By the second day he was the one asking the most questions.
Sami NasserFounder, Nasser Agro Industries (Jordan)
Practical and honest, not the usual seminar fluff. The team accountability framework changed how our regional supervisors run their weekly meetings.
Georges Abou KhalilManaging Director, Abou Khalil Food Distribution (Lebanon)
What stayed with me most was the messaging work for reaching buyers outside our usual markets. Direct, simple, and already applied.
Nadine ChamiHead of Marketing, Chami Textiles (Lebanon)
I have sat through a lot of business seminars over the years that sound good and change nothing. This one gave us an actual pricing framework we still use.
Elie KaramFounder, Karam Furniture Exports (Lebanon)

Africa

23 reviews
The scaling operations module was the one that hit hardest for us. We had been doing things the same way for 8 years because it worked when we were smaller. Apollo's team showed us where that same process was actually costing us. Also appreciated that they followed up by email after with a summary, a lot of trainers just disappear once the invoice is paid.
Ngozi EzeOperations Director, Lagos Prime Foods Ltd (Nigeria)
We deal with a lot of uncertainty in this market and the training helped us build systems that do not fall apart when things change suddenly, which they always do here.
Chinedu OkaforManaging Director, Okafor Building Materials (Nigeria)
What I found most useful was the confidence piece, honestly. My sales team stopped underselling ourselves to foreign buyers after this.
Amaka NwosuHead of Sales, Delta Fashion Exports (Nigeria)
I run a small tech company and was not sure this training was built for us, it felt more built for manufacturing or trading businesses. Still got a lot out of the market positioning session.
Emeka ObiFounder, Obi Tech Solutions (Nigeria)
The team building exercises felt slow to me at first but by day two I understood the point. Our supervisors communicate completely differently now with the floor staff.
Funmilayo AdeyemiRegional Manager, Adeyemi Agro Processing (Nigeria)
What stayed with me most was the pricing session, honestly. We had been underpricing our exports for years out of fear of losing clients and did not even realize it.
Ahmed FathyGeneral Manager, Nile Delta Textiles (Egypt)
Practical, direct, no wasted time. The messaging framework changed how we present our brand to distributors outside Egypt.
Mona HassanMarketing Director, Hassan Home Appliances (Egypt)
Family business for three generations and my father was skeptical about the whole thing. He ended up being the most engaged person in the room by day two.
Karim El SayedFounder, El Sayed Furniture Works (Egypt)
Some of it felt generic in the first hour but the objection handling framework for international buyers has already helped close two deals.
Yasmin AdelRegional Sales Lead, Adel Agro Exports (Egypt)
Good mix of practical tools and honest conversation about fear of raising prices with long standing buyers. We changed our export pricing the following week.
James MwangiManaging Director, Mwangi Tea Traders (Kenya)
What I found most useful was the framework for scaling without losing quality, which is our exact challenge as we grow into new counties.
Grace WanjiruHead of Operations, Wanjiru Fresh Produce Ltd (Kenya)
I have attended a few business trainings over the years and this was more grounded in real numbers than most, less generic motivation talk.
Peter OtienoFounder, Otieno Construction Supplies (Kenya)
Some sessions moved fast for my team but the team accountability piece has already changed how our regional supervisors run their weekly check ins.
Faith NjeriRegional Manager, Njeri Logistics Kenya (Kenya)
Straightforward and grounded in actual numbers, not just theory. The market entry framework saved us from a costly mistake we were about to make in a new region.
Johan van der MerweManaging Director, van der Merwe Agri Exports (South Africa)
What helped most was the honest talk about why our team avoided difficult pricing conversations with retailers. Simple shift but it changed our margins.
Thandeka NkosiHead of Marketing, Nkosi Fashion House (South Africa)
Family business, second generation, and I was skeptical this would apply to a manufacturing operation like ours. It did, more than I expected.
Pieter BothaFounder, Botha Steel Works (South Africa)
Some parts felt aimed at bigger operations but the scaling framework and team accountability piece were both genuinely useful for us.
Nomvula DlaminiOperations Manager, Dlamini Logistics Group (South Africa)
Direct and grounded in real examples rather than theory. The pricing courage session changed how our export team negotiates with European buyers.
Youssef BenaliManaging Director, Benali Textiles Export (Morocco)
What helped most was learning how to tell our story to buyers who know nothing about where our products actually come from. Simple shift, big impact on our sales conversations.
Sanaa El AmraniMarketing Manager, El Amrani Argan Cooperative (Morocco)
Entreprise familiale depuis longtemps et convaincre mon équipe de changer nos méthodes de tarification semblait impossible. Cette formation a réussi là où d'autres avaient échoué.
Karim ChraibiFounder, Chraibi Construction Group (Morocco)
What stuck with me most was the pricing session. We had been undervaluing our product for years to keep buyers happy and never questioned it until now.
Kwame AsanteManaging Director, Asante Cocoa Traders (Ghana)
Practical and direct, more useful than I expected walking in. The scaling framework is something my whole operations team still references.
Abena MensahHead of Operations, Mensah Fashion Exports (Ghana)
I run a mid sized construction company and was not sure this would translate to our sector. It did, especially the team accountability piece.
Kofi BoatengFounder, Boateng Construction Ltd (Ghana)

Americas

10 reviews
I've sat through a lot of sales trainings that are basically the same deck with different logos. This wasn't that. The objection handling stuff we use every single day now.
Rachel MillerVP of Sales, Cascade Home Furnishings (United States)
Started this company out of my garage 12 years ago and I still learned things I wish I knew back then. Good ROI on the two days honestly.
James CarterFounder, Carter Outdoor Equipment (United States)
Blunt, no corporate fluff, which is rare. My favorite part was the section on why most operational fixes fail, we were doing three of those things wrong.
Brian ColemanOperations Director, Lonestar Fabrication Co (United States)
Some of it felt geared more toward international expansion than our situation but the messaging framework alone was worth attending for.
Amanda TorresMarketing Director, Sunrise Wellness Group (United States)
Family business, three generations now, and getting my father to change how he thinks about pricing has been basically impossible for years. This training did it in an afternoon.
Kevin O'BrienManaging Partner, O'Brien & Sons Roofing (United States)
Sharp, well organized, respected our time. The framework on scaling operations without losing service quality is something we are still implementing a month later.
Michelle AdamsCOO, Bright Path Financial Services (United States)
I run four locations and hiring good managers has always been my biggest headache. The leadership piece of this training directly addressed that and gave me an actual process.
David ChenFounder, Chen Family Restaurants (United States)
Not going to lie, first hour I thought this would be another rah rah session. It wasn't, it got specific fast and stayed specific.
Lisa NovakRegional Sales Manager, Great Lakes Packaging (United States)
58 years old and I still learned something about how I talk to my own management team. That alone made the trip worth it.
Robert JenningsCEO, Jennings Industrial Supply (United States)
Good energy from the whole GYA team, felt like they actually cared whether we implemented anything instead of just running the session and leaving.
Stephanie RuizHead of Growth, Ruiz Digital Marketing (United States)